We were invited by the Bitcoin Association to reposition Original Bitcoin (BSV) and define its brand online. To do this we firstly defined the brand, then created a new ricj online presense for it. The result was a beautiful, content-rich, 360 degree informational hub for Bitcoin, its ecosystem and for outsiders. We were entirely responsible for all aspects of the work including research, information gathering, architecture, design, copywriting and the build.

We were determined to give newly joining developers and entrepreneurs a welcoming and information-rich onboarding experience. We successfully proposed a new secure Bitcoin directory and associated backend architecture that enabled all the tools, projects and content to be managed centrally, localised and shared across their network of sites. In addition they could be pushed to their social channels seamlessly saving considerable time and effort, and reducing inefficiencies and content misalignments and mistakes.

The sites was localised into 7 territories and we were responsible for both writing all the sites copy but also the translations. We also created a raft of produce high value BSV-related content for use in social media.

Over the months after the launch, with its increased content heartbeat, social media awareness and optimised semantic structures resulted in an 1000% increase in the traffic and a 7x increase on the average length of stay on the site.