Customer has realized and expressed symptoms of a potential problem or opportunity.
Inbound Marketing
Request a Free Marketing AssessmentUnderstand the Buyer’s Journey
As your targeted buyer walks through the process leading up to a purchase, the journey is an important one that includes three key stages.
Awareness Stage
Consideration Stage
Customer has clearly defined and given a name to their problem or opportunity.
Decision Stage
Customer has defined their solution strategy, method and approach.
Buyer Personas
The methods your customers use to engage online are constantly evolving. Our inbound marketing services begin with an extensive voice and messaging sessions where we will help you discover your ideal buyer and create a detailed strategy to acquire them.
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Inbound Methodology
Turning visitors into customers requires not only attracting them to your website but providing them with reasons to stay. Offering attention-grabbing content, providing solutions to problems, and building credibility for your business are all critical components of your HubSpot inbound marketing plan.
Attract
More visitors doesn’t equate to greater sales. While website traffic is important, what we are looking for is the right kind of traffic. We utilize engaging content and tools like blogging, social publishing and SEO to attract qualified visitors right to your website’s front door.
Convert
The next challenge is converting these visitors into leads. By using clearly defined buyer personas to create targeted messages, we continue to engage prospects and more them down the sales cycle.
Close
Closing a prospect requires a streamlining of marketing and sales. Marketing will work to further qualify the prospect to allow your sales team to more effectively move them through the cycle. Some of the tool employed include CTAs, landing pages, forms and contacts.
Delight
Inbound marketing is all about providing amazing content to visitors, leads and existing companies. In this approach, companies continue to engage with, delight and potentially upsell their current client base even after a sale is closed.
Lead Generation
Using the inbound marketing methodology, we attract strangers and nurture them using landing pages, forms, offers and call-to-actions.
Lead Nurturing
Not every lead is ready to buy right now. That’s why we create lead nurturing workflows to keep your leads engaged and continue to offer high quality content.
Optimization
We implement strategic search engine optimization strategies that boost website traffic and generate high-quality leads for our clients.
Analytics
We generate and review data and lead quality reports to track performance, and look for opportunities, as part of our management process.
Content Marketing
Our team writes content in the form of blogs, social media and downloadable offers such as offers, ebooks, guides and whitepapers specifically for your ideal buyer persona.
Social Reach
Sharing useful content on social media is a powerful way to keep your prospects engaged and drive new traffic to your website.
Email Engagement
We create opportunities, nurture prospects and improve sales growth through email campaigns and workflows.