Customer has realized and expressed symptoms of a potential problem or opportunity.
Understand the Buyer’s Journey
Customer has clearly defined and given a name to their problem or opportunity.
Customer has defined their solution strategy, method and approach.
More visitors doesn’t equate to greater sales. While website traffic is important, what we are looking for is the right kind of traffic. We utilize engaging content and tools like blogging, social publishing and SEO to attract qualified visitors right to your website’s front door.
The next challenge is converting these visitors into leads. By using clearly defined buyer personas to create targeted messages, we continue to engage prospects and more them down the sales cycle.
Closing a prospect requires a streamlining of marketing and sales. Marketing will work to further qualify the prospect to allow your sales team to more effectively move them through the cycle. Some of the tool employed include CTAs, landing pages, forms and contacts.
Inbound marketing is all about providing amazing content to visitors, leads and existing companies. In this approach, companies continue to engage with, delight and potentially upsell their current client base even after a sale is closed.
Not every lead is ready to buy right now. That’s why we create lead nurturing workflows to keep your leads engaged and continue to offer high quality content.
We implement strategic search engine optimization strategies that boost website traffic and generate high-quality leads for our clients.
We generate and review data and lead quality reports to track performance, and look for opportunities, as part of our management process.
Our team writes content in the form of blogs, social media and downloadable offers such as offers, ebooks, guides and whitepapers specifically for your ideal buyer persona.
Sharing useful content on social media is a powerful way to keep your prospects engaged and drive new traffic to your website.
We create opportunities, nurture prospects and improve sales growth through email campaigns and workflows.