Understand the Buyer’s Journey

As your targeted buyer walks through the process leading up to a purchase, the journey is an important one that includes three key stages.

Awareness Stage

Customer has realized and expressed symptoms of a potential problem or opportunity.

Consideration Stage

Customer has clearly defined and given a name to their problem or opportunity.

Decision Stage

Customer has defined their solution strategy, method and approach.

Buyer Personas

The methods your customers use to engage online are constantly evolving. Our inbound marketing services begin with an extensive voice and messaging sessions where we will help you discover your ideal buyer and create a detailed strategy to acquire them.
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Inbound Methodology

Turning visitors into customers requires not only attracting them to your website but providing them with reasons to stay. Offering attention-grabbing content, providing solutions to problems, and building credibility for your business are all critical components of your HubSpot inbound marketing plan.
Attract

More visitors doesn’t equate to greater sales. While website traffic is important, what we are looking for is the right kind of traffic. We utilize engaging content and tools like blogging, social publishing and SEO to attract qualified visitors right to your website’s front door.

Convert

The next challenge is converting these visitors into leads. By using clearly defined buyer personas to create targeted messages, we continue to engage prospects and more them down the sales cycle.

Close

Closing a prospect requires a streamlining of marketing and sales. Marketing will work to further qualify the prospect to allow your sales team to more effectively move them through the cycle. Some of the tool employed include CTAs, landing pages, forms and contacts.

Delight

Inbound marketing is all about providing amazing content to visitors, leads and existing companies. In this approach, companies continue to engage with, delight and potentially upsell their current client base even after a sale is closed.

Lead Generation

Using the inbound marketing methodology, we attract strangers and nurture them using landing pages, forms, offers and call-to-actions.
Lead Nurturing

Not every lead is ready to buy right now.  That’s why we create lead nurturing workflows to keep your leads engaged and continue to offer high quality content.

Optimization

We implement strategic search engine optimization strategies that boost website traffic and generate high-quality leads for our clients.

Analytics

We generate and review data and lead quality reports to track performance, and look for opportunities, as part of our management process.

Content Marketing

Our team writes content in the form of blogs, social media and downloadable offers such as offers, ebooks, guides and whitepapers specifically for  your ideal buyer persona.

Social Reach

Sharing useful content on social media is a powerful way to keep your prospects engaged and drive new traffic to your website.

Email Engagement

We create opportunities, nurture prospects and improve sales growth through email campaigns and workflows.

Inbound Solutions with Solid Strategies
& Powerful Technology.

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