Buyer Persona Development

What is a buyer persona?

A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers.

What is the buyer’s journey?

The buyer’s journey is the process buyers go through to become aware of, evaluate, and purchase a new product or service.

3 Stages of the Buyer’s Journey

Awareness

In this stage, buyers identify their challenge or an opportunity they want to pursue. They also decide whether or not the goal or challenge should be a priority.

Consideration

In this stage, buyers have clearly defined the goal or challenge and have committed to addressing it. They evaluate different methods available to pursue the goal or solve their challenge.

Decision

In this stage, buyers have decided on a solution category. For example, they could write a pro/con list of specific offerings and then decide on the one that best meets their needs.

Buyer Personas

Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization.

How can we help you?

SV.Agency will research, develop and implement a Buyer Persona Strategy for your company.

Buyer Persona Research

Buyer Persona Research

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Company Positioning Research

Company Positioning Research

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Create Content Strategy

Create Content Strategy

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Request a consultation to discuss developing buyer personas and define the buyer’s journey for your company.

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